Naming a business is a lot like laying the cornerstone of a building.

According to Entrepreneur.com, "naming a business is a lot like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone." 

For example, Smucker's, famous for its jams and jellies, skillfully capitalized on its unusual name with the slogan, "With a name like Smucker's, it has to be good."

Well.. With A Name Like Like This, It Damn Well Better Be Good...

(Photo by Andy Cunningham).

Comment

1. I wait for my bus, and the fucker never shows up…

   — Jeremy S Wilson · Jul 21, 08:52 PM · #

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